Build Trust with Your Prospective Clients Through YouTube Marketing
CASE STUDY: Nicole Sauk
Even though she’s been a website designer for more than 20 years, Nicole Sauk felt overwhelmed when it came to launching her own business. She didn’t know where to start or how to grow and quickly realized that she couldn’t just sit and wait for clients to find her. She needed to figure out a way to put herself out there and grow an audience.
Nicole knew that YouTube would be an incredible marketing opportunity for her service-based business because it was a way to grow her reputation as a trusted expert in the web design field and build prospective clients’ confidence in her abilities. And that’s exactly what she knew she needed.
She jumped into the YouTube world after doing a bit of research and binge-watching Gillian’s videos, but the video content Nicole created wasn’t quite the quality she desired.
What was her biggest challenge?
The results weren’t showing up as fast as she wanted.
She knew, just as with any digital marketing content, it would take time and energy to grow, but she felt discouraged when she didn’t see results immediately flowing in.
“I didn’t really have a plan. I didn’t have a schedule. I didn’t make time for it. I would get client work, and I just wouldn’t make YouTube a priority. My channel didn’t really do much until I found Gillian’s course — it gave me a path!”
Her initial goal was to reach 1,000 subscribers, and when Nicole came across Creator Fast Track and learned about the outcomes of the program, she thought, “It was made for me.”
The course gave her a clear path to follow, and she loved that Gillian told her exactly what to do to get to where she wanted to go.
She began working on improving her videos with Gillian’s methods and created thumbnails that grabbed people’s attention.
Nicole learned – with a nudge from Gillian – that the key to succeeding on YouTube is making it a priority: to be on a schedule and to make time to do it.
She’s now consistently seeing new subscribers join her channel every day, and the clickthrough rate on her thumbnails has climbed to an impressive 6 percent.
“There’s just so much value. It’s like Gillian put everything in there that I could need – stuff I didn’t even know I wanted, so it was just an easy ‘yes!’”
Since joining Creator Fast Track, Nicole is well on her way to 1,000 subscribers, and she’s seen the power of video in her business, already having scheduled two additional client calls as a direct result of video marketing.
“If your goal is that you want a YouTube channel and you want it to grow, it’s just the best thing to start out. Why not have somebody that’s successful on YouTube tell you exactly what to do to get where you want to go? It’s a no-brainer.”